Expert articles to help your business grow smarter and faster.
Your website may still be ranking, but that does not mean it is being chosen. That is the new reality of AI search. In 2026, marketers are optimizing for AI-generated answers, citations, summaries, and follow-up journeys.
Istihad Rabbi
May 17, 2026 · 6 min
One thing I keep noticing in today’s business environment is this: having a plan is no longer enough.
Every marketer talks about engagement. Every business leader talks about ROI.
One thing I find fascinating about digital marketing is how quickly customer expectations continue to change. People no longer want to just see a product online; they want to experience it in a way that feels relevant, useful, and real. That is why I believe augmented reality is becoming such an important part of the future of marketing.
Most businesses do not struggle because they lack products, services, or marketing tools. They struggle because they do not understand their audience deeply enough. That is why buyer personas still matter.
